DS Group, a fast
growing diversified conglomerate, with popular FMCG brands like Catch and Pass
Pass, announced the launch of its powdered milk drink ‘YOMIL’ (one minute
shake). The company, which had launched ‘Piyoz’ brand in June this year plans for
expanding its powdered beverage portfolio with the launch of YOMIL. The company
claims that YOMIL, is first of its kind product in the powdered beverages with
milk base. With ‘YOMIL’ one can create refreshing flavored milk shakes in one
minute just by adding water. YOMIL does not require milk or sugar and is a rich
source of energy with the goodness of Protein and Calcium too.
The product offers
consumers convenience (in one minute) and
offers value-for-money with the goodness
of a milk shake which is the USP of the product. The product is currently
available in four Indian flavors i.e
Choco Milky, Milky Mango, Milky Rose and Milky Kesar Badam. DS Group may
position its product as a compact, convenient and healthy alternative to the carbonated drinks.
YOMIL is available throughout India right from
grocery stores to modern retail outlets. Each sachet of Rose and Mango flavor
is priced at Rs 6 for one serving and at Rs 12 for two servings, while the
Chocolate and Kesar Badam flavors are priced at Rs 7 for one serving and Rs 14
for two servings. The product will be retailed through Group's existing strong
distribution channels with existing portfolio.
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