DS Group Launches YOMIL-One Minute Shake

DS Group, a fast growing diversified conglomerate, with popular FMCG brands like Catch and Pass Pass, announced the launch of its powdered milk drink ‘YOMIL’ (one minute shake). The company, which had launched ‘Piyoz’ brand in June this year plans for expanding its powdered beverage portfolio with the launch of YOMIL. The company claims that YOMIL, is first of its kind product in the powdered beverages with milk base. With ‘YOMIL’ one can create refreshing flavored milk shakes in one minute just by adding water. YOMIL does not require milk or sugar and is a rich source of energy with the goodness of Protein and Calcium too.

The product offers consumers  convenience (in one minute) and offers value-for-money with  the goodness of a milk shake which is the USP of the product. The product is currently available in four Indian flavors i.e  Choco Milky, Milky Mango, Milky Rose and Milky Kesar Badam. DS Group may position its product as a compact, convenient  and healthy alternative to the carbonated drinks. 

YOMIL is available throughout India right from grocery stores to modern retail outlets. Each sachet of Rose and Mango flavor is priced at Rs 6 for one serving and at Rs 12 for two servings, while the Chocolate and Kesar Badam flavors are priced at Rs 7 for one serving and Rs 14 for two servings. The product will be retailed through Group's existing strong distribution channels with existing portfolio.

Lux Extends to Deo

HUL, the leading FMCG gaint in India has extended its Lux brand to deo.   In recent times, one can observe huge brand activity in deo market, with new brands being launched, which witness growing market along with competition. The deo market is estimated to be around 1300 crores growing at 40%. Growth in this segment can be attributed to growing population and increasing spending on personal care products among youth.

HUL is a pioneer in creating deo segment with its Axe brand and still want to main its leadership. It has also got anti perspiration deo Sure and Dove. Lux brand has soaps and shampoos, bodywash. Despite of that why HUL extends Lux to deo.

The main reason could be to avert competition by launching its product and to retain its market share. Moreover, HUL might be worrying about the deo launches by its competitors in this category. HUL might be of the view that LUX huge equity will help boost the sales of the new brand. But it has to remember that its previous experiences of brand extension to deos are not successful. Instead of diluting brand equity of existing brands, the company can focus on launching new brands.