HUL Enters into Liquid Blue Category
In an attempt to strengthen its product portfolio, HUL entered into the
liquid blues segment with Rin Perfect Shine Neel. Currently Rin portfolio includes
– Rin Washing Powder, Rin Detergent bar and Rin Bleach. Definitely, it is one of
the strategic extension of Rin brand to liquid blues. Rin brand always promises
to deliver sparkling white clothes through its products. Rin perfect shine is
another product that fulfils the promise of the brand.
The company boast about patented sunfresh Formula which help clothes don't
fade away easily even when dried under the sun. The product easily mixes in
water and gives clothes uniform whiteness, even when clothes are exposed to direct
sunlight. The product assures uniform whiteness to clothes and gives
freedom blue spots.
Rin Perfect Shine also comes with a fresh, floral fragrance enhancing the
washing experience. It The product is available in three packs sizes. I hope this
is another successful product to its portfolio that help brand deliver its
promise of whiteness.
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