BITCOIN: CRYPTOCURRENCY

Bitcoin is a form of digital currency or virtual currency, created and held electronically. No one controls it. Bitcoins aren’t printed, like dollars or euros – they’re produced by people, and increasingly businesses, running computers all around the world, using software that solves mathematical problems.

It’s the first example of a growing category of money known as cryptocurrency

Bitcoin can be used to buy things electronically. In that sense, it’s like conventional dollars, euros, or yen, which are also traded digitally.

However, bitcoin’s most important characteristic, and the thing that makes it different to conventional money, is that it is decentralized. No single institution controls the bitcoin network. This puts some people at ease, because it means that a large bank can’t control their money.

Who created it?

A software developer called Satoshi Nakamoto proposed bitcoin, which was an electronic payment system based on mathematical proof. The idea was to produce a currency independent of any central authority, transferable electronically, more or less instantly, with very low transaction fees.

Who prints it?

No one. This currency isn’t physically printed in the shadows by a central bank, unaccountable to the population, and making its own rules. Those banks can simply produce more money to cover the national debt, thus devaluing their currency.

Instead, bitcoin is created digitally, by a community of people that anyone can join. Bitcoins are ‘mined’, using computing power in a distributed network.

This network also processes transactions made with the virtual currency, effectively making bitcoin its own payment network.

So you can’t churn out unlimited bitcoins?

That’s right. The bitcoin protocol – the rules that make bitcoin work – say that only 21 million bitcoins can ever be created by miners. However, these coins can be divided into smaller parts (the smallest divisible amount is one hundred millionth of a bitcoin and is called a ‘Satoshi’, after the founder of bitcoin).

What is bitcoin based on?

Conventional currency has been based on gold or silver. Theoretically, you knew that if you handed over a dollar at the bank, you could get some gold back (although this didn’t actually work in practice). But bitcoin isn’t based on gold; it’s based on mathematics.

Around the world, people are using software programs that follow a mathematical formula to produce bitcoins. The mathematical formula is freely available, so that anyone can check it.

The software is also open source, meaning that anyone can look at it to make sure that it does what it is supposed to.

Characteristics:

Bitcoin has several important features that set it apart from government-backed currencies.

1. It's decentralized

The bitcoin network isn’t controlled by one central authority. Every machine that mines bitcoin and processes transactions makes up a part of the network, and the machines work together. That means that, in theory, one central authority can’t tinker with monetary policy and cause a meltdown – or simply decide to take people’s bitcoins away from them, as the Central European Bank decided to doin Cyprus in early 2013. And if some part of the network goes offline for some reason, the money keeps on flowing.

2. It's easy to set up

Conventional banks make you jump through hoops simply to open a bank account. Setting up merchant accounts for payment is another Kafkaesque task, beset by bureaucracy. However, you can set up a bitcoin address in seconds, no questions asked, and with no fees payable.

3. It's anonymous

Well, kind of. Users can hold multiple bitcoin addresses, and they aren’t linked to names, addresses, or other personally identifying information. However…

4. It's completely transparent

Bitcoin stores details of every single transaction that ever happened in the network in a huge version of a general ledger, called the blockchain. The blockchain tells all.

If you have a publicly used bitcoin address, anyone can tell how many bitcoins are stored at that address. They just don’t know that it’s yours.

There are measures that people can take to make their activities more opaque on the bitcoin network, though, such as not using the same bitcoin addresses consistently, and not transferring lots of bitcoin to a single address.

5. Transaction fees are miniscule

Your bank may charge you a £10 fee for international transfers. Bitcoin doesn’t.

6. It’s fast

You can send money anywhere and it will arrive minutes later, as soon as the bitcoin network processes the payment.

7. It’s non-repudiable

When your bitcoins are sent, there’s no getting them back, unless the recipient returns them to you. They’re gone forever.

So, bitcoin has a lot going for it, in theory. But how does it work, in practice? Read more to find out how bitcoins are mined, what happens when a bitcoin transaction occurs, and how the network keeps track of everything.

Source: https://www.coindesk.com/

AMAZING INFORMATION ON CANCER CURE

EVERYONE should plant lemon trees..

This is something that we should all take seriously – just had a recent test myself that sent shivers up my spine – or near by – Even doctors are now saying that there is value in trying “LEMON”

         So, a tablespoon of "real lemon" (the concentrate in a bottle) in a glass of water every morning. What can it hurt?

Institute of Health Sciences, 819 N. L.L.C. Charles Street Baltimore , MD 1201. This is the latest in medicine, effective for cancer! Read carefully and you be the judge.

Lemon (Citrus) is a miraculous product to kill cancer cells. It is 10,000 times stronger than chemotherapy.

Why do we not know about that? Because there are laboratories interested in making a synthetic version that will bring them huge profits.

                     You can now help a friend in need by letting him/her know that lemon juice is beneficial in preventing the disease. Its taste is pleasant and it does not produce the horrific effects of chemotherapy. 

                      How many people will die while this closely guarded secret is kept, so as not to jeopardize the beneficial multi-millionaires large corporations? As you know, the lemon tree is known for its varieties of lemons and limes. You can eat the fruit in different ways: you can eat the pulp, juice press, prepare drinks, sorbets, pastries, etc... 

                        It is credited with many virtues, but the most interesting is the effect it produces on cysts and tumors. This plant is a proven remedy against cancers of all types. Some say it is very useful in all variants of cancer. It is considered also as an anti-microbial spectrum against bacterial infections and fungi, effective against internal parasites and worms, it regulates blood pressure which is too high and as an antidepressant, combats stress and nervous disorders.

                    The source of this information is fascinating: it comes from one of the largest drug manufacturers in the world, says that after more than 20 laboratory tests since 1970, the extracts revealed that: It destroys the malignant cells in 12 cancers, including colon, breast, prostate, lung and pancreas ... The compounds of this tree showed 10,000 times better than the product Adriamycin, a drug normally used chemo-therapeutically in the world, slowing the growth of cancer cells. And what is even more astonishing: this type of therapy with lemon extract only destroys malignant cancer cells and it does not affect healthy cells.

Sprite says “Chalo Apni Chaal”

Sprite, the lime and lemony drink of coca cola, is all set to come up with new campaign which says “chalo apni chaal”. Sprite, in the previous campaign, just talked about quenching thrust and nothing else. Whereas the new campaign mainly focus on to the youth, which puts the character in the campaign as a trickster whose aim is to get a girl which is absolutely different from its previous campaign. I hope the new campaign would favor the brand in enhancing its share. Moreover, in India, it is a practice to have lemon water in the summer to cool the body. And I hope this is another factor that would have contributed the brand to capture sizable market share. In Indian cola market, coca cola is the visible market leader with thumps up and sprite, 15% & 14% market share respectively as per the industry estimates. Even experts in the industry asserted that sprite would push other brands down by taking leading position in the lime/lemony market.

Raymonds to Launch “Parke Avenue” Brand Shampoo

Yes, what you seen is right, its Raymond, the leading fabric & apparel manufacturer is to launch new beer shampoo, under Park Avenue brand. Raymond was positioned itself as a leader in grooming industry and decided to enter into shampoo market. And the Indian shampoo market is estimated to be around 2700-3000 crores. Raymond is to launch beer shampoo, an innovative product which is being introduced for the first time in india.

Park Avenue is in the personal care (male) market with products like deodorants, soap, face washes, hair creams and shaving gels. Right now, the brand is being extended to shampoo with high expectation of huge growth potential.

Raymonds decision to introduce shampoo can be attributed to factors like increased concern of consumers on physical appearance, growing middle class, and evolving customer needs and preferences.Other factors could be high growth cosmetic market, and the company may be wanted to enter into new product categories or to increase its portfolio of products.

Very soon the product will be available in retail stores and the price would be more or less of competitors brands such as P&G  and HUL.

Park Avenue Beer Shampoo comes in a beer like bottle and the color looks like beer and so is the smell. It makes you hair softer, shiny and gives less lather. So here is a shampoo like beer with functionality of a shampoo.

Godrej Unveils "Godrej Aer"-Air Freshner

Godrej Consumer Products has entered into the high potential air care segment with the launch of its air freshener brand ‘aer’. The company offers in three distinct fragrances i.e, Cool Surf Blue, Fresh Lush Green and Petal Crush Pink. Godrej offers air fresheners for both homes and cars. In the car air freshener segment, Godrej launched a dashboard perfume and a diffuser priced at Rs. 299 and Rs. 225 respectively. In the home care segment, aer will be available in an aerosol format around Rs. 110.

Godrej aer was positioned on the promise that what it delivers i.e delightful experience through its fragrance. Even the TVC also compliments it. 

Watch the Ad Here 

The ad campaign shows a young man getting into his vehicle, and was told that his new Aer car fragrance has magic in it. Not the one that will make his car bigger, or make him immensely popular/better, but just simply that it has a great fragrance that can be started with the click of a button. Definitely, the positioning was unique, not exaggerating what it does, instead simply communicates what it can deliver.

The air care market in India is estimated at Rs. 300 crore which is a fast growing household accessories market fueled by changing preferences among Indian consumers. This can be  attributed to the increased purchasing power of people, better living standards, exposure to internationally available household products. However, air care category is still in its nascent stage in India. Having seen the huge this potential, Godrej has launched its air freshener brand to establish a foothold in air care segment.

Aer has to face competition from existing domestic and international brands such as Air Wick, Ambi Pur, Glade, Renuzit, and Odonil. The company sources says that its USP is its design and fragrances. And certainly, Godrej has taken lot of care in product differentiation, claims to be the first branded player to offer a product in the dashboard/cup-holder segment in India. The company expects high brand recall for this product due its design innovation. Moreover, company expects greater scope for growth in this rapidly growing product category. In near term, it would add new fragrances and automatic sprays to its portfolio.